Positioning
Site name: First Week With Claude. Core promise: “Use Claude for one focused week and ship your first tiny coding project.”
Best audience: people who are curious about AI coding but intimidated by traditional programming tutorials.
Conversion angle: referral/free-week urgency plus a concrete 7-day project plan.
Ad and landing-page copy bank
Headline options
- Your first week coding with Claude
- New to code? Build one tiny app with Claude
- Try Claude, then ship a small project in 7 days
- Stop reading about AI coding. Build something.
CTA options
- Open the Claude referral
- Start your first coding week
- Claim the Claude invite
- Build with Claude today
Short ad copy
New to coding? Use Claude as your patient coding coworker. Open the referral link, confirm the current offer, and follow a 7-day sprint to build your first tiny app.
Disclosure copy
This page uses a Claude referral/sponsored link. Offer availability and terms are controlled by Claude/Anthropic and can change. We are independent and not endorsed by Anthropic.
SEO keyword clusters
| Cluster | Target intent | Pages |
|---|---|---|
| Claude free week / Claude referral | People looking for a trial or invite | start-free-week.html, faq.html |
| Claude Code for beginners | New coders evaluating AI coding tools | claude-code-for-beginners.html, learn/what-is-claude-code.html |
| Claude coding prompts | Users who already have Claude and want better prompts | prompt-library.html, learn/best-prompts-for-claude-code.html |
| Claude pricing / Claude Pro | Plan comparison and billing research | pricing-and-plans.html, faq.html |
Media assets included
3-email sequence
Email 1 — Day 0
Subject: Your first week coding with Claude
Body: You do not need to become a programmer overnight. Pick one tiny project, open Claude with the referral link, confirm the current offer terms, and use the Day 1 prompt to scope the smallest useful version.
Email 2 — Day 3
Subject: Debugging is where Claude gets useful
Body: Paste the exact error, expected behavior, and file names. Ask Claude to rank likely causes before writing code. Small debugging loops teach faster than perfect tutorials.
Email 3 — Day 7
Subject: Ship the tiny version
Body: Do a final mobile check, ask Claude for a launch checklist, write a README, and save what you learned. Decide whether the plan is worth keeping based on real usage, not hype.
Launch checklist
- Replace SITE_URL with your real domain.
- Add analytics and conversion tracking if desired.
- Review the affiliate/referral disclosure.
- Test every CTA on desktop and mobile.
- Submit sitemap.xml to search engines.
- Refresh pricing/promotion copy monthly.



